You have 3 jobs in your job search

1. Be the product/service
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2. Market to your target audience
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3. Sell to hiring managers, HR, or recruiters
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​You must be the product or service that solves the pain point of your hiring manager and future team.​
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If you don't know their fears, doubts, and problems then you are not relevant to them and hence they won't “buy” your goods.
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Like a tangible product or successful service, you have features (skills) and benefits (experience / ROI) that people want.
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If you don't have what people want or you're uncertain of people's problems then you need better training or messaging and positioning.
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This is how many a technology product has died in the marketplace – a cool solution in search of a problem that no one has…
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If you already have what people want but you don't have a job, then you need better marketing (resume/networking) or sales (interviewing).
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​ How does your “product/service” rate as a potential employee?​
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Do you need product improvements?

For more Career Development and Job Search tips, follow me on LinkedIn.

– Kelley Joyce, MBA, CPC

Kelley is a career development coach who is dedicated to helping people discover their career path and land their dream jobs. Kelley has served hundreds of professionals across the U.S., U.K., and Australia since 2012 to radically change their relationship with work.